The stars at night are big and bright...

The stars at night are big and bright...
The stars at night are big and bright...

Thursday, April 9, 2015

I wonder what the poor folks are driving?


Mercedes Benz, thru a partnership with Nissan, will be selling midsize pickups before 2020. The truck will be developed and designed by the Mercedes-Benz van division and built by Nissan. It will be based on the Nissan Navara architecture and Daimler will provide technology, including four- and six-cylinder engines. But, they are planning it for Europe, South America, Australia and South Africa. 

As of now no decision on US sales. It would need to move at least 10,000 a year to be viable. Steve Cannon, CEO of Mercedes-Benz USA was quoted as saying "Let us assess the market. If that leads to us saying ‘green light,’ then we will bring it.” A decision will need to be made by the end of this year to meet a 2020 production date. But it's a no brainer, isn't it?

I was thinking a Mercedes built diesel engined dually. MB has a loooong pedigree in heavy trucks. Getting a Mercedes turbo diesel 1 ton would be awesome. But, it doesn't look like that's the direction they are heading. Will this eat into F150 or Silverado sales? I doubt it. This will be a high end city boy truck. A damn nice high end city boy truck.

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