Wow, looks like the South By Southwest festival is going to get some unexpected publicity. In what should have been a mediocre event at best, the keynote interview of the SWSi (South by Southwest Interactive) guest 23 year old Facebook founder and CEO Mark Zuckerberg by Business Week's Sarah Lacy went horribly, horribly wrong.
It seems Ms. Lacy had a bit of a problem figuring out who the interview was about. In what quickly became a stand up comic's worst nightmare, the hecklers had a feeding frenzy on the deer in the headlights.
From Pop Cultural:
She provoked the wrath of the crowd with long-winded, pointless stories, constant references to her past interviews with Zuckerberg, plugs for her upcoming book on Facebook, and her attitude that Facebook is all about her.
The crowd's grumbling of discontent broke into thunderous applause when, during one of Lacy's tortuous stories, Zuckerberg said, "You have to ask a question."
After that, the wheels fell off this interview train when someone yelled out, "Talk about something interesting!" to which Lacy replied, "You try doing what I do for a living!"
It was a quick meltdown into public speaking hell as the crowd turned on her.
Not content to let a dead horse go unbeaten, Lacy went to the interwebs and posted this on Twitter: "Seriously screw all you guys. I did my best to ask a range of things."
Ah, good times...
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